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Clever Net Co. Ltd.

Clever Net Co. Ltd. is listed on the Shanghai Stock Exchange under the symbol ¡°Kelihua¡±, making it one of only a handful of private high-tech enterprises to go public in China. The Company's initial capital is RMB 390 million and 90% of the 1000 employees have a bachelor's or higher university degree.



The Company has been dedicated to making a substantive contribution to improving the quality of life in China since its inception. E-commerce and web-based education, two of its core businesses, helped it to become one of the leading software companies in China. It not only originated the ¡°3E¡±development mode (Educational experts, Educational software technology experts and Educational administration) but also established the Clever Education Research Center, the first one run by a non-governmental enterprise.

The Company is comprised of the following divisions: Family Education, School Education, Network Project, which engage in the exploitation, production, and distribution of educational software and provide services on web-based education and e-commerce.

¡°Quantum Theory¡±, an in-house business concept borrowed from Physics with the characteristics of ¡°skip, undulation and discontinuity¡±directs the Company to react quickly to the changes of markets. On the basis of this theory the Company has made its guiding principles of ¡°5F¡±(first-rate thought, first-rate marketing, first-rate team, first-rate products and first-rate network) to emphasize that the concept that change is an important way to cultivate modern enterprises' quantum style talents and to propose its ¡°complete & deep, accurate & prompt, continuous & objective, smooth & active¡± action principles. The Company has created a variety of educational software products, among which new products and projects have been continuously increasing its market share. Its framework of industry, capital, products and assets has been optimized to meet the needs of its development in the capital market. It leads the educational software and e-commerce sector in China, with 2001 sales of RMB 189 million and total assets in excess of RMB 1470 billion.
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